The brand Aramis of the house of Estée Lauder is launching a new fragrance for men – Impeccable, after numerous successful editions for men.
The new edition is aiming at a mature, sophisticated and confident man: “Impeccable is the man who knows that the way he dresses expresses power, courage and intellect.”, as creators of the house describe him.
Impeccable was envisaged as “the black-tie fragrance,” of such fresh and fine aromas as Moroccan cedar wood, black pepper, juniper berries and citrus zest. Flacon of the new fragrance follows the same idea, of a black tuxedo and is therefore highly simple and elegant – tall, coloured in black, with a gold stopper and name of the house and perfume as the only decoration. Its outer carton accompanies the flacon in style and colour.